Jeep is speaking out against drinking and driving after learning its newest spokesman Bruce Springsteen was charged with driving while intoxicated in November.
TMZ broke the news Wednesday that the 71-year-old “Glory Days” singer was charged with a DWI, reckless driving, and consuming alcohol in a closed area after he was arrested Nov. 14 at Gateway National Recreation Area in Sandy Hook, New Jersey.
Mr. Springsteen had just starred in Jeep’s Super Bowl ad calling on Americans to meet “in the middle” on Sunday. He filmed the ad with Jeep in January, two months after the arrest.
Jeep said in a statement Wednesday night it was unaware of the arrest until now.
“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate,” the company said. “But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”
Mr. Springsteen’s ad was pulled from Jeep’s YouTube and Twitter accounts. The rock singer still has the ad posted on his own Twitter account.
Mr. Springsteen has no known prior DWI arrests and is due in court in the coming weeks.
The Middle. pic.twitter.com/dbsgWV35i0
— Bruce Springsteen (@springsteen) February 8, 2021